Westwood, John ((1947- ).)

    How to write a marketing plan / / John Westwood. Third edition, reprinted 2007.

    London ;Philadelphia : Kogan Page, 2007. VI, [2], 129 stron : ilustracje ; 2007.
    (Creating Success)
    (Creating Success)
   
Na okładce: Carry out a marketing audit ; Establish your objectives and strategies ; Create an effective, achievable plan.

    ISBN 978-0-7494-4554-6     ISBN 0-7494-4554-8


Marketing
Marketing
Marketing strategiczny.

   
BC.6213        UKD: 658.1/.5:339.138](083.1)=111